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hi guys mark here and Im in city of Spain and today were going to talk about is the difference between brand identity and brand image okay we have your brand for your products for your company for your services whatever its something special youre trying to pass on an experience thats what a brand is its an experience that people want to have so every time they buy they know what theyre going to be getting they know whats going to happen now the thing is we cant always control everything with some things we can and the stuff we can control about our brand is our brand identity the colors we use the name we choose the propaganda propaganda the commercials we use all these things we cant control that is part of identity identity because we define it and thats one thing you have to do this with your brand because if youre not out there having your social website pages doing your commercials on didnt working on the word-of-mouth someone else will be and you wont have control