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business documents that get read are those that appear easy to read interesting brief and important the physical layout and design of your business documents is the readers first impression of you make sure that first impressions a good one good design encourages people to pay attention to what you have to say in your business document regardless of the method or format great business communicators follow the three Cs of business communication as a formula to engage their audience first be clear be easy to understand by using simple words next be concise be brief but comprehensive by getting straight to the point or getting right down to business and finally be captivating capture and retain interest by being clear and concise in your communication business documents need to be designed with brand top of mind brand is critical in every form of business document brands not just a logo its a collection of perceptions in the mind of a consumer brands are born of experience and reflect