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The graduate certificate program focuses on empowering students with a deeper understanding of marketing and brand management, key areas in demand in the industry. Top companies for MBAs include Procter Gamble, Google, PepsiCo, Unilever, American Express, coca-cola, General Mills, Amazon, and Apple. The program aims to provide knowledge, skills, and strategic frameworks for students to enter leading corporations and pursue a career in branding. CPG firms are seen as good training grounds for MBAs looking to accelerate their careers in brand marketing.