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why our brands important lets take a look at one of the best brands in the world coca-cola the total market value of the company is around a hundred and seventy five billion dollars but one asset in particular makes up about 75 billion of that and its not the secret recipe its the brand brands are both a strategic as well as a financial asset a strong brand creates customer loyalty and that increases the value of your company value which can grow if you continue to invest in the brand there are many other benefits of brands brands allow you to set higher prices for your products and services people associate higher quality to branded products and theyll pay more than for a generic version even when the two products are identical why because they trust the branded product more brands make and keep their promises once your product is branded you typically earn a higher market share while lowering your cost of sales loyal customers dont need to be marketed to as much with an establi