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Hi this is Niels, today Im going to be showing you a little tip on how to make your headlines stand out by printing them in bold, so in this example Im writing an ad and I want this brand name to stand out. In order to do this well need to use Unicode so Ill open a Unicode text converter where Ill just enter the name of the brand or the phrase that I want to have printed in bold and the font that works with Google ads its called math bold so youll just copy the text into your ad and as you can see now both on mobile as well as on desktop devices, the keywords of our phrase is now printed in bold. The big problem with this is that even though this keyword is only seven characters long Google says its actually 25 characters long and almost docHub the character limit, so for that reason you have little creative freedom to play around with with other text. For that reason it might be better to use it in the description where you have more space to play around. In general ads that h