Bold typeface in the Advertising Contract

Aug 6th, 2022
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How to bold typeface in the Advertising Contract

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what is up I am Harbor with extra credit design club and today we are going to talk about font [Music] licensing unfortunately there are no hard and fast rules when it comes to font licensing because each type Foundry is writing their own contracts there is no Universal standard for font licensing the number one piece of advice that I would give beyond anything is to pay attention and read the font licensing agreements from the foundaries that you plan to buy fonts from the last thing you want to have happen is you buy a $15 license because its an option and then finding out down the road that youre being sued because you really should have bought the $115,000 license option now hopefully I can break down a couple of the common things that youre going to see with font licensing like I said unfortunately its a convoluted complicated business back in the day it was easy you know foundaries would create type in lead you would buy the lead letters and you could use them however it was

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Their primary use in text copy is to provide emphasis or establish a typographic hierarchy that conveys relative ranking of information. In this context, bold weights clarify content. Headings and subheads can be set in bold type.
Emphasis and Hierarchy In design, creating a visual hierarchy is crucial. Bold typefaces help establish this hierarchy by allowing you to emphasize certain elements over others. Important information can be highlighted and organized effectively, making it easier for the viewer to navigate and understand the content.
Theyre intended for emphasis and if everything (i.e.: a whole paragraph) is all caps/bold/italic, nothing is emphasized. Italicization is used for gentle emphasis, bold is used for heavier emphasis. All caps are another alternative means of emphasis. None of these should be used on more than a few words together.
Bold text. Bold text, sometimes referred to as emphasized text, should only be used to convey information labels and should always be paired with a colon (:). Bold may also be used to label a topic within a table or chart without a colon as long as no other non-bold words follow the words which are in bold.
Bold strongly stands out from regular text, and is often used to highlight keywords important to the texts content. For example, printed dictionaries often use boldface for their keywords, and the names of entries can conventionally be marked in bold.
A set of type characters that are darker and heavier than normal. A bold font implies that each character was originally designed with a heavier appearance rather than created on the fly from a normal character.
Both bold and italics are used to emphasize important words in a text and capture the readers attention.

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