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[Music] of course its really important to get customer feedback when you want to optimize your customer experience you need insights from the customer in todays world i believe you have two sources that you should work with to create the best possible insights on the one hand look at the behavior of your customers make the analysis of what they do with your products use data to have you know fact based insights that will help you the second dimension is actually do ask for their attitude ask for their feedback ask them what they like what they dislike and if you combine those the attitude and the behavior of people you have the perfect combination of insights to optimize every single detail of your customer journey