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In this video, the creator, Eric Vorniczak of Eback Design, discusses the importance of crafting effective design proposals for freelance graphic designers and studio owners. He emphasizes the need to understand what clients want to see and how to structure pricing and timelines to increase the chances of being hired. By following industry best practices, designers can turn leads into clients more effectively. Eric offers a proposal template to help win at least half of jobs, providing actionable tips on branding strategy and design.