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Survey questions 101: Dos and donts Our previousvideo covered what types of survey questions you should ask to get great feedback from yourcustomers. Today I want to share some dos and donts of writing effective survey questions. Letsstart with what not to do: Dont ask closed-ended questions if youre just starting your research. Closed-ended questions have limited answers and you need more when youre just getting started. Dontask lots of questions and overwhelm your audience. Theres no real way to define lots. We just recommend asking as few questions as you need to get the information you want. If you notice yoursurvey has a lot of drop-offs, you may want to ask fewer questions. Dont ask questions that promptspecific answers, like loaded or leading questions. Questions like what makes our product betterthan our competitors? or what did you find useful about our product? may push respondents toan answer that doesnt reflect how they truly feel. And lastly, dont
