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- Im gonna break down the key steps youll need to follow to easily build your first social media marketing strategy. If you do this right, itll be a cost effective way to boost your brand and drive sales. First things first, whats your end game with your posts? Is it to generate sales? Boost your brands reputation? Youll need to set goals to make sure youre not just throwing time and resources into an endless social media pit. To help with that, you should create a SMART goal for your business. If you dont know what that is, were gonna make one right now using an easy template you can download and use to follow along. It walks you through the complete process of setting up a social media strategy one field at a time. So SMART stands for specific, measurable, attainable, relevant, and time-bound. If I were a bakery owner looking to use social media to boost my brand, instead of saying, My goal is to get more people to notice my brand on social media, Id say, My goal is to b
