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Im Nevel Hobson Im a communication consultant that involves communication like public relations and the internal communication working with companies to help them figure out digital generally social media definitely crops up a lot because it represented a huge shift in who could do what with such tools meaning anyone an individual a work group an organization it took it outside the realm of only those companies who could afford specialist software and stuff like that so it liberated people to enable them to communicate so the interest to me is what people can do with the tools rub the tools themselves although theyre interesting too in the online p argument affecting the PR commute you generate thats been a big debate over the last four or five years about press leaks starting with a fella called Tom frensky in San Francisco xft journalist who wrote a seminal post called I press release day I died a big story about their waste of time that prompted a development of what was various
