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[Music] so lets start with the historical perspective on public relations in 1984 gruningen hunt identified four models of public collations press agentry public information two-way asymmetrical and two-way symmetrical lets go and talk about each of them press agentry this model of public relations existed were was practiced in 19th century mostly or the beginning of the 20th century as well it characterized it is characterized by propaganda by persuasion by manipulation really there was a one-convey communication they wanted to influence influence audiences to behave in the way organization desires truth was not essential uh public relations well i dont want to call them public relations practitioners but okay public relations practitioners lied that time so they came up with all kind of pseudo events they just wanted attention from the media that was their goal to receive that attention uh there was no much research done very little the maximum they could do they could count clips
