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- (upbeat music) - I love pizza. And there are so many pizza places near me, but two of the best pizza places in Northern Virginia near my office are a complete dichotomy from trademark perspective. Okay, one has a very boring bland name. Its called the Italian Store. I kid you not. Its called the Italian Store. Im certain that there must be a half a dozen, or more other places across the country called the Italian store, or some iteration of that. They do have really good pizza though. Theres another place nearby called Flipping Pizza. Now Flipping Pizza to me, is a bold name. It suggests activity of flipping the pizza. Its got the G dropped off the end of flipping, and it even suggests like, a little bit of a New York attitude like, Hey, its flipping pizza. When I compare a bold name, and a boring name, and the attributes that go with them, it really shines a light on why a bold name is so much better. Which name is more likely to be memorable? The Bold name of course is more
