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part three using and maintaining your trademark in part one we covered creating a bold brand in part two we covered the registration process to begin protecting your brand and now in part three we will be discussing using and maintaining your trademark a great brand name begins with its creation during the naming process it then gained strength when it is properly protected by the three-step process of running a clearing search filing an application for registration and being granted a trademark by the U.S patent and trademark office or USPTO but as a brand comes to life owners who want to maximize the Brands strength and protection must next learn how to use the brand with proper trademark symbols and learn how to deal with possible infringement situations in the marketplace and online whether as a plaintiff or as a defendant brand owners should also be careful not to genericize their brand and they should maintain their USPTO registrations properly each of these steps are made stron
