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hi friends Im Katherine Koff and thank you for joining me for another episode of conversations for research rock stars today were going to talk about something that I know is on the minds of all market research and insights professionals what is the impact of AI on our teams our organizations even our personal careers and the truth of the matter is is that there is a wide spectrum of AI adoption thats going on in our profession and depending on where your team is on that Spectrum you may be facing different opportunities and challenges in terms of AI and so there really is a spectrum from really basic adoption to Bolder adoption and it does have implications so lets take a look at that based on my work so far um and this is work that Ive had from getting to interview and work with team leaders at various organizations both market research agencies and also team leaders on client side organizations the folks who are running the insights teams at cpg and financial services and tech