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In this tutorial video about software as a service (SaaS), terms like AR, MRR, LTV, and CAC are explained. The speaker discusses the importance of understanding SaaS language and offers a thorough overview of key concepts such as MRR, expansion, contraction, reactivation, churn rate, customer churn, revenue churn, net revenue churn, and negative churn rate. Additionally, the video covers estimating lifetime value and cost of acquisition in SaaS businesses.
