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good afternoon almost and welcome back to session three on day one of longmont startup week 2021. weve heard from the ceo of ziggys the vp of marketing from arc thrift stores and next up we have two industry icons in a amazing presentation a dual 20 minute presentation on bold and brave marketing strategies so were going to be joined by jimmy vereta and lori jones jimmy is the founder and cro of vital and lori jones is the president and ceo of avocet communications itll be a tag team opportunity to hear from both sides with different perspectives but a unified approach to bold and brave marketing this session is going to feature these two who are going to help lay a groundwork for bold strategies that ultimately define a businesss journey to success first up jimmy will walk through how vital uses qualitative analysis to help their clients draft their missions and values and how they craft what he calls vivid visions and then well explain how it all comes together to support crit