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In this video, Scott Bartnick, one of the founders of Otter PR, talks about press release distribution. He explains the reasons for distributing press releases, such as for SEO and backlinks, and discusses two ways to do it. One way is to distribute press releases on a wire, which will display on various affiliate sites like Yahoo Finance and Fox with the headline "press release" and the full story. This helps get your story in front of a larger audience and can add value to your brand.
