Bold sentence in the Executive Summary Template

Aug 6th, 2022
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How to bold sentence in the Executive Summary Template

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[music playing] Hi, everyone, this is David from the Effective Writing Center. And today were going take a look at a key assignment in this coursethe executive summary. First, were going to look at the assignment directions so that we all know exactly what it is that needs to be done. Then were going to look at the features of the executive summary, followed by a review of a sample executive summary. So, lets get started with this first question: What is an executive summary? Well, you can tell from the word summary that it is a shorter version of a longer document. But in this case, its a much shorter version. OK, lets take a look. Lets look first at its special features. One, its audience: The executive summary is directed at executives: the top-level managers with decision-making powers. Two, its purpose: Executives use the summary to decide whether or not to move forward on the proposal. The summary is a substitute for the actual proposal. Three, its structure:

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Executive summary donts Dont include jargon or technical language - dont assume that the reader will understand the technical aspects of your business or sector. Dont include an extended table of contents - this wont engage the reader and is a replication of the contents page.
What are the common mistakes to avoid when writing an executive summary? Mistake #1: Being too long or too short. Mistake #2: Repeating or copying the document. Mistake #3: Lacking structure or logic. Mistake #4: Missing the hook or the call to action. Mistake #5: Not proofreading or editing.
Rambling and including unrealistic goals or projections are some of the most common mistakes business owners make when writing an executive summary. It may be worth investing in a professionally written business plan if youre struggling to create a memorable executive summary or flesh out the other parts of the plan.
Go through and find key words and use those words to organize a draft of your summary; look for words that enumerate (first, next, finally); words that express causation (therefore, consequently); words that signal essentials (basically, central, leading, principal, major) and contrast (however, similarly, more than,
In general, there are four parts to any executive summary: Start with the problem or need the document is solving. Outline the recommended solution. Explain the solutions value. Wrap up with a conclusion about the importance of the work.
Your executive summary should include: The name, location, and mission of your company. A description of your company, including management, advisors, and brief history. Your product or service, where your product fits in the market, and how your product differs from competitors in the industry.
At the beginning of your executive summary, start by explaining why this document (and the project it represents) matter. Take some time to outline what the problem is, including any research or customer feedback youve gotten.
Avoid including too many details or technical terms that may confuse or overwhelm your reader. An Executive Summary is the original TL;DR. The reader of an Executive Summary (a senior executive--hence the name) should understand the key points of the WHOLE document.

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