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In the digital age, data plays a huge role in our everyday lives. Its present in lots of obvious ways. When we are shopping online for example and have to type in our name and address. But data collection can also be less visible. Take data brokers, for example. Youve probably never heard of them, but these businesses specialise in creating in depth profiles of individuals for advertisers. A single profile may draw on up to 1,500 data points. This can include a persons sexuality, browsing history, political affiliation, and even medical records. One US based data broker, Acxiom, claims to have files on 10% of the worlds population. Its not just businesses of course. In 2013, Edward Snowden uncovered a vast regime of mass government surveillance programmes, opening a global conversation which is still unfolding today. In this video, well take a closer look at this debate, focusing on the related but distinct concepts of privacy and data protection. By the end you should have a cle