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Today, we are going to talk about how Nike does marketing, but before we do, dont forget to subscribe, whatever platform youre coming from, if you want to grow faster personally and professionally. So. Let us begin. So the way this works is we score a Nike on a scale of one through 20 on five different categories. So SEO, content, general CRO, and paid ads. So were really looking at how they handle digital marketing in general. So were looking at my screen right now and we can see, Oh look, theres these nice new pink shoes from Nike. Does Nike need to have a really clear headline, clear call to action? Well, the thing for Nike is that their brand is very well known. Right? So Im going to come back to this in a second. Im kind of coming back to the general kind of content, but I want to start with SEO. So I just want to show you the website real quick. Um, this is the homepage, really well designed, and were going to open up our tool over here, H refs. So with HRS, HRS is our SE