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hi my name is Henry and in this video Ill show you how to create a go to market strategy using a real product example first lets set up the context what is a go to market strategy a go to market strategy is a plan to bring your product to your Target customers through the right channels this should come after youve done your positioning and messaging there are three steps in a go to market strategy pre-launch launch and post launch at the pre-launch stage your goal is to build awareness and credibility you can do this by educating your target market this way you can build up an organic following that will One beta test your product and two help spread the word when your project is live at the launch stage your goal is to drive the user adoption you can do this by announcing your launch across all of your organic channels and amplifying them with paid advertising at the post launch stage your goal is to optimize and scale your channels you want to scale
