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This video tutorial on writing and designing a modern business proposal is based on an analysis of over 570,000 proposals from the Panda Doc platform. It outlines that a typical proposal should consist of nine main parts and be between six to ten pages for smaller deals and can extend for larger enterprise deals, but should not exceed 50 pages. The essential components include a cover page, cover letter, table of contents, executive summary, solution section, price page, About Us section, testimonials and social proof, and an agreement with a final call to action. The content may vary depending on the industry or company size, so it's important to adapt it to your specific needs.
