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To overcome perceptions about your rates and gain conceptual buy-in from clients, it's essential to engage in a detailed conversation where you address potential objections upfront. Instead of including these concerns in your proposal, discuss them during a phone call. By proactively raising and addressing any worries regarding cost, you can clarify why your higher fees are justified, ensuring that both your client contact and higher executives feel confident in your services. This strategy focuses on open communication to alleviate price competition concerns before formally presenting your proposal.