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In this video tutorial, the presenter discusses the creation of an SEO proposal template derived from an audit template used in their business. They share their experience of successfully selling $2,500 implementations to various clients, including both local and national ones. The tutorial will cover the components of the $2,500 package, how pricing is structured based on the audit, and a straightforward system that viewers can replicate for free. The presenter has outlined five easy-to-follow steps to help viewers implement this approach effectively.