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In this video, Chris provides a guide on writing client proposals to win business for photography and video services. He introduces strategies to effectively craft proposals, building on a previous discussion about pitching to clients via email. After securing interest from a potential client, the challenge arises in writing a compelling proposal. Chris addresses common concerns, such as what to include—like pricing and examples—and how to instill trust in the client. He emphasizes the importance of making a persuasive case for working together while ensuring clarity in the proposal’s content.