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Successful brands achieve and maintain market dominance by following key marketing laws. One essential principle is the Law of Leadership, which asserts that being first in a category is more advantageous than being better. The leading brand often becomes the first to enter the consumer's mind. Examples include Hertz in rental cars, Coke in cola, and Harvard University in education. These brands illustrate that early entry into the market not only establishes leadership but can also result in the brand name itself becoming synonymous with the category.
