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In this video, the presenter explains how to create an effective business proposal to attract new clients and close deals efficiently. As a salesperson, your role is to identify the client's needs and present your company as a viable solution. This process is easier if you've previously interacted with the client or received a Request for Proposal (RFP) outlining their issues. Regardless of the initial information available, the key objective is to showcase a solid understanding of the client's pain points. The emphasis should always be on maintaining a customer-focused approach in your writing.
