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This video tutorial on writing and designing a business proposal highlights best practices derived from an analysis of over 570,000 proposals on the Panda Doc platform. It outlines that a standard proposal should consist of nine key parts and span six to ten pages for smaller deals (under $10,000), while larger enterprise deals may require longer proposals, though they should not exceed 50 pages. The main components of a proposal include: a cover page, cover letter, table of contents, executive summary, solution section, pricing page, About Us section, testimonials, social proof, and a final call to action. Viewers can navigate to specific chapters as needed.
