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An executive summary serves as the elevator pitch for your business plan, essential for both entrepreneurs seeking investors and CEOs for long-term growth. While writing it is relatively short, it can be challenging due to its varying purposes. This tutorial offers five key tips for crafting an effective executive summary, which is a brief overview located at the beginning of a business plan or on the "About Us" page of a website. It should be attention-grabbing, engaging, and persuasive, covering critical information in one or two pages, including your company's story and other key elements. The video concludes by highlighting a common mistake to avoid in your executive summary.