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In this video, the creator demonstrates how to design a web proposal from scratch, using a template from their successful freelancing business. Viewers are encouraged to download the Word template linked in the description. Key topics include creating an effective proposal, its essential components, and the process of sending and obtaining signatures on the proposal. For those opting to create from scratch, the steps outlined are: obtaining a clear client brief, writing the proposal, sending it, and following up. To gather the client brief, essential questions include understanding the client's business, target market, desired visitor actions, competitive edge, customer value, and current acquisition methods.
