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In this video, we learn how to write a business proposal, a formal document submitted by one business to persuade another to engage in a specific project or sale of goods or services. A typical business proposal comprises an executive summary, a problem statement, a proposed solution, and payment details. Thorough research on the target business is essential to outline specifics such as costs, equipment, staff, taxes, and legal requirements. The proposal layout should include a title page, table of contents, executive summary, problem statement, solution, and pricing. The executive summary should be concise yet potent, clearly presenting the problem supported by relevant statistics and data to effectively illustrate the issue to the prospective client.