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chapter 22 special considerations for select Industries now that weve covered the trademark fundamentals and the unique needs of small businesses lets turn to some examples of Select Industries in which building and protecting a brand brings special considerations book titles actually cannot technically be protected under trademark law unless it is the title for a series of multiple books think Harry Potter or the dummies series of instruction books or many many childrens books have Series where there are multiple editions or volumes this means that outside of a book series the wording used as a title is technically not protected and cannot stop other authors from using the same title but that doesnt mean that an author cannot register the same phrase or words in their title for other products or services that they may provide for example if an author launches a speaking tour or sells products or webinars with the same name as the book title those products or Services can be protec
