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This video discusses the relevance of press releases in book marketing, particularly for book launches. Julie, from Book Launchers, questions whether press releases are still effective for authors seeking media attention. Despite their historical significance in the 1990s for gaining media interest, she suggests that authors should consider their current utility. Julie emphasizes that her team supports authors in writing, publishing, and promoting nonfiction books, aiming to enhance their impact, grow their brand, and generate income while retaining all rights and royalties.