Bold ink in the Book Press Release

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Aug 6th, 2022
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How to bold ink in the Book Press Release

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This video discusses the relevance of press releases in book marketing, particularly for book launches. Julie, from Book Launchers, questions whether press releases are still effective for authors seeking media attention. Despite their historical significance in the 1990s for gaining media interest, she suggests that authors should consider their current utility. Julie emphasizes that her team supports authors in writing, publishing, and promoting nonfiction books, aiming to enhance their impact, grow their brand, and generate income while retaining all rights and royalties.

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What should a book press release include? A well-written book press release needs to grab the readers attention, describe what your book is about and why people should read it, and provide basic information about the book for selling and distribution (e.g. title, author, publication date, where to buy).
A good press release follows these guidelines and includes these parts: Write in Third Person. Your press release should sound like a news story, not an advertisement. Press Release Headline. This is your hook. Subheader. Dateline. Intro. Quote. Short Author Bio (a.k.a., Boilerplate) Book Info.
The essential tool to help you get your story out there Write a clear, captivating headline. Include the release date and your location. Quickly tell them what they need to know. Then give more context. Be honest and unbiased. Eliminate industry jargon. Include relevant, colorful quotes. Sign off appropriately.
Get Social: Post book signing details on your Facebook Author Page, Instagram, Twitter, and other platforms to get the word out. Keep your followers up to date and encourage them to attend! Announcement: Write a few announcements for the venue to use, since theyll circulate the details a few times before the day.
A book launch is a series of events, activities, and other efforts that are planned in the weeks or months leading up to the release of a new book. The goal of a book launch is to generate interest from an authors target audience and boost sales.
Author Website: If you have a personal author website or blog, this is an ideal place to make the announcement. Create a dedicated page or blog post that introduces your book, provides a brief synopsis, and includes links to where readers can purchase it.
The structure of an award announcement press release typically includes a catchy headline, an introductory paragraph summarizing the announcement, detailed paragraphs providing more information about the award and winners, quotes from relevant individuals, and a brief about the awarding organization.
As you write your press release, keep these main goals in mind: Show the journalist why their readers will find the book exciting. Provide the main points of the book while leaving the reader wanting more. Include specific details like the release date and book signing dates.

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