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hi today we are going to talk on corporate identity corporate image and corporate reputation for most of us they appear to be same now they are not lets understand them better what rate identity is the manner in which a corporation firm or business enterprise presents itself to the public it can be seen in both corporate governance strategy as well as communication concepts of the company the corporate identity comprises of certain truths known as corporate identity mix the corporate identity mix comprises of corporate design corporate behavior corporate culture corporate communication and corporate philosophy let us understand them in a little more detail corporate design primarily comprises of visuals like logo architectural and interior design of the workspaces sound and smell use for production of the corporate corporate behavior comprising who comprises of how it deals with the public and its leadership style the corporate culture comprises of values and code of conduct followed