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when you live and breathe software as a service terms like ar mrr ltv cac become just part of your daily slang gross versus net mr churn and how its different from customer churn its a real mess so much so that for new company employees i sometimes do like a group class on understanding sas to make sure that they understand the language i speak after six years running a sas company i figured that instead of doing that every single time we could make a thorough video so if youre just joining the sliding team welcome to the team if youre a stranger watching this on youtube well i think youre going to find it useful as well in this video well go over the basics mrr and mrr well go over expansion contraction and reactivation mrr well go over churn rate and the difference between customer churn grows revenue churn and net revenue churn and then well go over understanding what negative turn rate is and why we love it then well do uh estimating lifetime value cost of acquisition and
