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[Music] lets start this chapter with the definition of macro in micro influencers very general a big or micro influencer is someone who has more than 1 million followers if youre having around 10 000 followers then youre most probably a micro influencer or a small influencer its a little bit difficult to put numbers on that because of the different target audiences of the influencer so lets say youre having an influencer from denmark that has 100 000 followers then this danish influencer has a much higher relevance in denmark than an influencer with 100 000 followers in brazil a country with more than 200 million people living there so it kind of depends on what country and from from what audience theyre coming you could also set some some gray zones some meat influencers etc but its not very important for that video its important that the bigger the influencer is the more things we say about macro influencers apply to him the smaller he is the more things we say about micro i
