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In this video tutorial, Emily Probst from Modern Machine Shop explains how to write and submit a press release. She emphasizes the importance of deciding on the topic of the press release, which can range from new products to upcoming events. A press release serves as a communication tool to inform the audience about significant updates within the manufacturing industry. Being concise is key, as journalists receive numerous press releases weekly. By providing clear and relevant information, press releases have the potential to spark larger stories.