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In this video, Vlad from the Insurance Sales Lab shares a sales strategy to help insurance agents close more sales. Regardless of the type of insurance being sold, the key is to differentiate yourself from the prospect's current provider by explaining the unique and improved coverage you offer. Instead of just revealing your higher price, emphasize the value and benefits of choosing your policy over their current one. This strategy should be implemented earlier in the call to effectively sway the prospect towards your insurance company.