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In this session, Vikki Kron Amaroz, an artist, writer, and arts advocate from Eugene, Oregon, shares insights on using her book, "Artwrite," to create effective press releases for artists. By using a specific format and including a compelling headline, artists can catch the attention of journalists and art departments. Vikki emphasizes the importance of sending press releases, even without a name, to support the contemporary art community. Remember to include the date at the top and be mindful of creating a headline that will engage readers, similar to how you decide to read a newspaper article based on its headline.
