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Today Im going to take you through the process of creating a bold eSports style logo with a mascot graphic, from the initial sketch right through to the final vector logo art. eSports logos are a continuation of the style of American football, baseball and hockey team branding that incorporate mascot illustration with strong type and vibrant colours. The artwork Ill be creating in this guide is for a fictional team named Rhinos, featuring a stylised illustration of a mean looking rhino character. Ill show you how to produce the initial sketch in Photoshop, then well transfer the concept over to Illustrator to develop the logo into vector graphics. But first Photoshop is much better suited to sketching than Illustrator, especially if youre using a graphics tablet. Alternatively you could use prehistoric tools known as pens, pencils and paper to draw your initial sketch, then scan in the result to digitise it in Illustrator. Create a document of a decent size, Im going with 1000x80