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prices seem very objective and rational on the surface but so many small and seemingly irrelevant factors like fonts colors digits can influence the perception of prices and persuade customers to buy i wrote a popular guide that summarizes these principles which you can download for free ill put the link below in this video well apply those principles well start with a blank canvas and well build a pricing page that you can see all of these subconscious psychological effects that play a role in pricing lets start with the page layout and the pricing plans first color for pricing pages you should typically reduce the color as much as possible color has weight and in the context of pricing weight is a bad thing you want these prices to feel as light as possible so use a lot of white and light colors on your page next quantity how many pricing plans should you offer when possible show no more than three to four options theres a principle called fenced which stands for fingers of ins
