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In this video tutorial, the presenter demonstrates the website auditing process used by their agency to identify potential business opportunities. Aimed at agency owners, web designers, and businesses seeking online improvements, the video highlights the importance of understanding common website issues that may go unnoticed. By observing their auditing approach, viewers can gain insights into finding faults in websites, allowing for meaningful conversations with business owners about potential collaborations. The tutorial reveals the structured method used by the agency, encouraging viewers to implement similar strategies to enhance their own practices. The process begins with researching relevant businesses on Google.