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In this video tutorial, the presenter outlines how to create a web design proposal using a proven template from their successful freelancing business. Viewers are encouraged to download the Word template available via a link in the description. The tutorial covers creating an effective proposal, detailing its contents, and the process of sending and getting it signed. For those who prefer to build a proposal from scratch, the video emphasizes key steps: obtaining a clear client brief, writing the proposal, sending it, and following up. Essential questions to ask clients include their business function, target market, desired visitor actions, unique selling points, average customer value, and current client acquisition methods.