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In this video tutorial, the presenter demonstrates how to create a web design proposal from scratch using a template that supports a successful freelancing business. Key topics covered include creating an effective proposal, what to include in it, and the process of sending and getting it signed. The presenter suggests using an existing proposal template from client management software for convenience but provides steps for those who wish to create one from scratch: obtaining a clear client brief, writing the proposal, sending it, and following up. Essential questions to ask clients for a comprehensive brief include inquiries about their business, target market, desired website visitor actions, unique selling points, customer value, and current customer acquisition methods.