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In this tutorial, Demi, founder of Le Strategies, discusses technical proposal writing for B2B sales. Technical proposal writing focuses on detailing the technical aspects of a solution, which should be informative without overwhelming readers with excessive jargon. It's essential to remember that the audience may not be familiar with specific terms, as they are seeking expertise. The key to successful technical content begins with accurately scoping the project. This involves clearly defining the project's objectives and parameters to ensure that the proposal effectively communicates the intended message.