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In this video, Chris Bellis from the Sponsorship Collective discusses the obsolescence of the traditional sponsorship proposal. He emphasizes that brands have recognized this for about 20 years, but sponsorship seekers cling to outdated practices. Bellis argues that effective sponsorship should not revolve around lengthy proposals filled with tiered packages (gold, silver, bronze) and logo placements. Instead, he suggests that the current practice of distributing sponsorship packages is ineffective and has become antiquated. The video challenges viewers to rethink their approach to sponsorship for better success.
