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In this video tutorial, the speaker emphasizes the importance of a cover letter for landing a first-round interview, despite the resume often being more significant. A well-crafted cover letter can evoke emotion, which resumes cannot achieve. The speaker shares three key strategies used by Amanda, who successfully received multiple offers from management consulting firms and investment banks. They stress that while a good cover letter does not guarantee a job, a bad one can prevent an interview opportunity. The video promises to reveal a unique formatting tip for cover letters at the end, encouraging viewers to stay tuned for valuable insights.