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This tutorial focuses on writing and designing modern business proposals, informed by an analysis of over 570,000 proposals on the PandaDoc platform. The video is divided into chapters for easy navigation. Key points include: proposals should consist of nine main parts and typically range from six to ten pages for smaller deals (under $10,000), while larger enterprise proposals can be longer but should not exceed 50 pages. The essential components of a proposal are: a cover page, cover letter, table of contents, executive summary, solution section, price page, About Us section, testimonials, social proof, and a final agreement with a call to action. Adjustments may be necessary based on industry or company size.
