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This video tutorial on writing and designing a business proposal outlines key tips based on an analysis of over 570,000 proposals from the PandaDoc platform. It highlights that a proposal should contain nine main components and typically span six to ten pages for smaller deals under $10,000, while larger enterprise proposals can be longer but should not exceed 50 pages. The essential components include a cover page, cover letter, table of contents, executive summary, solution section, pricing page, About Us section, testimonials, social proof, and a final agreement with a call to action. The presentation is divided into chapters for easy navigation.